Fashion addicts will claim in their personal statements how they have loved fashion since birth. Though bold, I’m going to claim that I’ve loved fashion since I came out the womb when my mum wrapped me in a Harrods of London prima cotton blanket, with matching bed linen that she brought to the hospital herself, and changed the sheets whilst in early stages of labour. She wouldn’t dare to lie down on synthetic bedding so why would she wrap her newborn daughter in it? As a fashion designer with her own clothing brand, she’s always instilled in me the importance of quality. However, in the last 20 years of a race to the bottom, the fashion industry is facing a quality crisis. We want too much, and we want it as fast as our food. So, what is the true cost of our appetite for fast fashion?
Scouse Bird Blogs has had scouse birds shouting *OH MY GOD THATS SOOO ME* for years now. Her tweets were bible pslams for school girls like me needing reminding how fab they where on break after being call slug brows for an hour by that lad at the back of your science class (honest to god, no photo of my eyebrows circa 2013 exists on social media). So when I was invited to the scouse bird blogs shop I was beyond excited to see the woman behind the tweets.