Let’s get the truth out the way so we can get back to content creating.
It was about this time last year I went to my first proper PRed blogging event. The Launch of Make Up Revolution in Superdrug L1. My now good mate Josie Peaches helped me get the gig the day I met her. Like, five minutes into knowing her. I was blown away by how someone could do that for me and thought this community was going to be as kind and supportive as she was to me. I soon found this not to be the case and I’m here to tell you what’s good.
Fashion addicts will claim in their personal statements how they have loved fashion since birth. Though bold, I’m going to claim that I’ve loved fashion since I came out the womb when my mum wrapped me in a Harrods of London prima cotton blanket, with matching bed linen that she brought to the hospital herself, and changed the sheets whilst in early stages of labour. She wouldn’t dare to lie down on synthetic bedding so why would she wrap her newborn daughter in it? As a fashion designer with her own clothing brand, she’s always instilled in me the importance of quality. However, in the last 20 years of a race to the bottom, the fashion industry is facing a quality crisis. We want too much, and we want it as fast as our food. So, what is the true cost of our appetite for fast fashion?