Fashion addicts will claim in their personal statements how they have loved fashion since birth. Though bold, I’m going to claim that I’ve loved fashion since I came out the womb when my mum wrapped me in a Harrods of London prima cotton blanket, with matching bed linen that she brought to the hospital herself, and changed the sheets whilst in early stages of labour. She wouldn’t dare to lie down on synthetic bedding so why would she wrap her newborn daughter in it? As a fashion designer with her own clothing brand, she’s always instilled in me the importance of quality. However, in the last 20 years of a race to the bottom, the fashion industry is facing a quality crisis. We want too much, and we want it as fast as our food. So, what is the true cost of our appetite for fast fashion?
DISCLAIMER: THE VIEWS EXPRESSED IN THIS POST ARE OF MYSELF AND NOOR SEYID. WE DO NOT PLAN TO OFFEND ANYONE BUT RATHER EXPLAIN AND GIVE OTHERS AN UNDERSTANDING AS TO WHAT WE BELIEVE.